Google Ads has this too though?

1. GLITCH IN WEEKLY IMPORT FUNCTIONALITY, with their weekly import functionality Bing Ads platform enables a DELETED and a PAUSED Campaign automatically with your own user, so when you check CHANGE HISTORY it shows your user, so they can BLAME you rather making corrections to their system.

2. NO EMAIL NOTIFICATION / NO INBUILT PLATFORM NOTIFICATION, The system doesn’t function to send even a NOTIFICATION to user that a PAUSED or DELETED campaign go live without their knowledge.

It is more surprising that they don’t show INBUILT NOTIFICATION even, so when a user login back to his account, he should get a notification in ALERT section that a paused / deleted campaign go live by WEEKLY IMPORT FUNCTIONLIATY.

Talking with their support on USER FRIENDLYNESS of a System Comparing to Google Adwords, they said they don’t have such function, but they can talk to their support team and see if they can develop such functionality.

3. ILLOGICAL IMPORT FUNCTIONLIATY, with their import functionality I just got to know by talking to their support, if we change a CAMPAIGN name in Google Adwords, their IMPORT FUNCTIONALITY will create another Campaign in BING Ads Account with the changed name. In that case, you will have Two Different Campaign having same Adgroups, keywords and ad text copies.

4. SUSPICIOUS TRAFFIC & 100% CLICK FRAUD, during the normal days when you run the Bing Ads it will never give you desired performance clicks and conversions. But it always PERFORMS on high level and get you TONS of fake clicks & traffic on the day when the campaign was IMPORTED from Google Ads with IMPORT FUNCTIONALITY option.

For Example: In my case, we had highest clicks and highest unexpected spending’s on 21st OCT and 28th OCT, with ZERO conversions. This shows that its purely Click Fraud.
Traffic they sent us during these days were of worst quality having 85% of Bounce Rage with ZERO Conversion. You can atleast expect 0.5% of conversion if you get 650+ visitors on your site.

As per google analytics, 80% is bounce rate on bing ads. It proves that Bing is sending completely spam traffic and wasting money of advertiser.

Well, as we mention in this review (and this in-depth look at Bing on this site), it depends. Yes Google has the biggest coverage. But that also makes it the most competitive. Bing is also slightly cheaper and targets a wealthier demographic (in the US at least). It depends what you’re after.